Icons
Our nimble team of four conceived Icons with a vision for expansive reach, adaptable flexibility, and boundless versatility. Our aim extended beyond mere client outreach; we envisioned a line capable of evolving in tandem with design trends, ensuring enduring relevance and adaptability.
San Francisco, California
2006
Retail
Challenge
We embarked on developing this product line by meticulously identifying our target audience and strategically defining our locations, encompassing coastlines, parks, and cities.
Results
Following the pitch, we engaged closely with our clients to align the product line with their vision, ensuring seamless integration. Transitioning into pre-production and product development, we meticulously orchestrated each phase to synchronize with the client's timeline, which typically spans several months.
Process
Brainstorming Sessions - Engaging in collaborative brainstorming sessions, our team conceptualized ideas on the board, pooling our creativity to generate compelling mood boards tailored to our audience's preferences.
Defining the audience & location - We tailored our approach to the client's locale, we conduct comprehensive stakeholder interviews to gain insight into their specific needs and identify opportunities for enhancement through our product line. By actively listening and engaging with stakeholders, we try to find areas we can strengthen and pinpoint gaps or weaknesses that our line can fortify, thus maximizing its potential impact and increase sales.
Sketching & Conceptualizing - Recognizing a prevalent issue of repetitive icons within certain locations, we set out with a clear objective: to conceive and design unique, memorable icons that would endure in the hearts and homes of our stakeholders. Our goal wasn't merely to offer a fleeting solution but to craft timeless symbols that would stand apart, enriching the local landscape with distinctive character and enduring appeal. Through iterative sketching and frequent regrouping, we ensured a cohesive thematic thread and consistent voice permeated every aspect of the product line.
“ Our goal was to create a line that would resonate with the areas ideals & values. ”
Conclusion
Our team collaborated in brainstorming sessions to create mood boards tailored to our audience. We interviewed stakeholders to understand their needs and identify ways to enhance our product line for maximum impact and sales. We focused on designing unique, memorable icons to address the issue of repetitive icons, ensuring a consistent and cohesive theme through iterative sketching and frequent regrouping.